Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding.

Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London.

[2] He founded Saffron Brand Consultants in 2001 with Jacob Benbunan, an ex-colleague from Wolff Olins.

He was a visiting professor at many Business Schools around the world and spoke on branding and communications issues globally.

[4] He was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts’ Bicentenary Medal in 2000.