Julie Rice

Julie Rice in an entrepreneur, investor and co-founder of SoulCycle, a New York City-based fitness company that offers indoor cycling (also known as "spinning") workout classes.

[2] Rice worked as a talent manager for exotic dancers in Los Angeles for twenty years.

[2] Rice founded SoulCycle in 2006 with Elizabeth Cutler and Ruth Zukerman.

[4] The three were self-funded with a large amount of the money coming from Cutler's investment in Izze Beverage Company.

[2] Rice was named Chief Brand Officer of WeWork in November 2017.