[2] In October 1898 Giovanni Battista and Matteo co-founded Ceirano GB & C and started producing the Welleyes motor car in 1899.
In July 1899 the plant and patents were sold to Giovanni Agnelli and produced as the first F.I.A.T.s - the Fiat 4 HP.
Giovanni Battista was employed by Fiat as the agent for Italy, but within a year he left to found Fratelli Ceirano & C. which in 1903 became Società Torinese Automobili Rapid (S.T.A.R.)
Production ceased in 1909 (or 1910[1]) but 'Momo F. & C.', one of the Italian dealers, acquired the stock and sold off the remaining vehicles.
Driving a Junior 16/20 with number 3A for the factory team he completed 3 laps of the Madonie circuit, covering 277.42 miles in 9 hours 56 minutes 9 seconds.