Just Do It

The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it.

The campaign embodied Nike's image as an innovative American icon associated with success through the combination of professional athletes and motivational slogans emphasizing sportsmanship and health.

Each student had been instructed to provide the artists with a script to introduce their work, and the resulting footage was released under a Creative Commons license, enabling the public to freely adapt and remix it.

[7] One segment, written by Joshua Parker, in the form of an exaggerated motivational speech[8] dubbed "Just Do It" after the eponymous Nike slogan, became an Internet meme after going viral within days of being released, spawning numerous remixes and baloney parodies, and becoming the most searched-for GIF of 2015, according to Google.

The involvement of Kaepernick with the advertisement, especially after the context of the controversial act of kneeling during the National Anthem in 2016, gave rise to a social movement against Nike.