The ads show players feeling the heat from intense neck-to-neck competition, fighting for glory and victory who suddenly arrive at a turning point in the football world – or match – and take a risk: giving an amateur the opportunity for a penalty kick or challenging perfect gameplay.

Nike released three television advertisements in the Risk Everything series across the United States, the United Kingdom and other European countries: Risk Everything, Winner Stays, and The Last Game Starring Portuguese footballer Cristiano Ronaldo, Brazil's Neymar and England's Wayne Rooney, the advertisement focuses on the pressure superstar players face when playing for their country in the FIFA World Cup.

The ad features cameos by Irina Shayk, Kobe Bryant, Jon Jones, Anderson Silva, Rick Baster and the Incredible Hulk.

An animated feature created in collaboration with Passion Pictures, the ad shows the Scientist, promoter of "Perfect Inc.", giving a presentation on how football players are reckless in their game play and "take too many risks".

Along with Franck Ribéry and Tim Howard who were rescued off-screen, their spirits are raised by Ronaldo, who motivates them by showing them glimpses of their former glory and the death football is facing.