Kan's concept attracted media attention, and resulting interviews with him included one by Ann Curry on the Today Show.

[10][11][12] After Justin.tv launched in 2007, the site added subject-specific content categories like Social, Tech, Sports, Entertainment, News & Events, Gaming and others.

[14][15] In March 2011, Kan launched Socialcam, a smartphone application that allowed users to capture and share videos.

Exec was co-founded with his brother Daniel Kan, former head business development at UserVoice, and Amir Ghazvinian.

[20] Kan was a member of the first batch of YC-funded startups in 2005 for Kiko Calendar, and was funded by YC again for Justin.tv[6] and Exec.

[22] In March 2017, Kan left Y Combinator to start his own incubator, Zero-F.[23] The Drop is a Reddit-style electronic music discovery platform that launched in early 2015.

[25] Kan raised $10.5 million in an initial "party" round of investment led by General Catalyst.

At that time, Andrew Chen, Marc Andreessen and Michael Seibel joined the Atrium board of directors.

In 2024, Fractal was renamed to Stash, and pivoted to include a suite of products which allow game developers to interface directly with their customers.