K2 operates under the labels K2 Snow and K2 Skates, as well as its subsidiaries Backcountry Access, Ride Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, LINE Skis, Full Tilt Boots, and Madshus brands.

In late 1969, the company's rapid growth required new capital and Bill Kirschner decided a well-financed partner was necessary.

Anthony, an NYSE listed company, develops and manufactures products for leisure and recreational markets under many brand names.

[3] Thereafter, the company acquired Rawlings Sporting Goods and Worth, a manufacturer of baseball bats; Brass Eagle and Viewloader in the paintball business; Volkl, Marker, and Marmot.

[4] On April 25, 2007 Jarden Corporation announced a definitive agreement to acquire K2, Inc. for a cash and stock value per share of $15.50.