The Federal Communications Commission (FCC) granted George S. Flinn III a construction permit for the digital-only station on channel 27 on December 6, 2006.
Within a year after the station debuted, it affiliated with Legacy TV, a small Christian broadcasting network.
During late October 2013, KCWV changed affiliations again to AMGTV, a family-oriented television network.
On September 17, 2014, it was announced that KCWV would be off the air for a couple of months, as its tower was undergoing replacement.
On May 28, 2020, Flinn Broadcasting Corporation announced that it would sell KCWV, along with sister stations WWJX in Jackson, Mississippi, WBIH in Selma, Alabama, and WFBD in Destin, Florida, to Marion, Illinois–based Tri-State Christian Television for an undisclosed price.