KFC Snacker

It was a battered fried chicken sandwich that featured a fried chicken cutlet with shredded lettuce and pepper mayonnaise (Originally Made with KFC ZINGER Sauce), with a sesame seed bun.

[1] The sandwich, featured the Colonel's 11 herbs and spices, making it a "Bull's-eye for taste".

According to Bergren, the Snacker is also a part of a campaign that KFC has taken on in order to appeal to the individual and families.

This is easily noticeable in their more recent advertisements which feature a different, more lively and inviting version of the colonel, as well as an expansive amount of deals and coupons they offer such as the $5 fill-up meals or the family dinner combos.

However, the textures in the Snacker, the crunchy lettuce combined with the crispy fried chicken, were missed by some consumers.