The Federal Communications Commission (FCC) licensed channel 11 to St. Anthony TV Corporation in 1958, and the station was intended to be an ABC affiliate.

[1][2] After the FCC granted permission to move the tower on the condition it did not interfere with WTOK of Meridian, both Louisiana Television Broadcasting Corporation (owner of Baton Rouge's then-NBC affiliate WBRZ, (now Baton Rouge's ABC affiliate) and Guaranty Broadcasting Corporation (owner of Baton Rouge's CBS affiliate WAFB) filed an appeal to block the transfer.

[3] In 1965, the District Court of Appeals ruled in favor of the two Baton Rouge stations, blocking the FCC's grant.

[11] In the mid-1980s, New Dawn Broadcasting was issued a permit to establish a new TV station in Houma on channel 11, KNHH, but due to technical trouble, the FCC denied their request for an extension.

KHMA primarily aired old movies and syndicated reruns, including The Phyllis Diller Show, Peyton Place, The Movie Game, The Munsters, Petticoat Junction, Hogan's Heroes, Dragnet, The Virginian, Lassie, America Sings, Time Tunnel, The Wild Wild West, The Name of the Game, The Andy Griffith Show, Happy and His Friends, Land of the Giants, Galloping Gourmet, Lost in Space, and Engelbert Humperdinck.