The service mainly targets the music markets of East and Southeast Asia, focusing on regions including: Taiwan, Hong Kong, Malaysia, Japan and Singapore.

Working on a freemium basis, both paid and free members can listen to over 20 million tunes on smartphones, TVs, media centers and computers.

After launching KKBOX in Taiwan, the company expanded the music streaming service to Hong Kong and Macau in 2009, Japan in 2011, Malaysia, and Singapore in 2013.

Various artists that have performed and been honored including Eason Chan, Jay Chou, Jolin Tsai, Apink, Sekai No Owari.

[10] KKBOX confirmed to close the service in Malaysia on December 31, 2024; leading to only Singapore as the only country outside Eastern Asia to operate the streaming platform.