It airs a bilingual gold-based adult contemporary format branded as "Retro 92.1" and is owned by Lotus Communications.
KQKZ officially flipped to the new format at 6:00 a.m. on July 22, with its present "Q92.1" branding, patterned after co-owned rhythmic station KSEQ 97.1 in Visalia.
KQKZ also used KSEQ's on-air personalities in key dayparts, but included Bakersfield advertisements, news, traffic and weather.
On August 5, 2020, KQKZ suffered an external glitch, that resulted in the station playing classic hits music for nearly two hours.
[11] Media watchdogs had suggested possible plans for the station to drop the rhythmic format after 13 months during the affected period.
Shortly after normal programming resumed, the web link on KQKZ's social pages was changed to KSEQ's website.
Nearly a month later, on September 2, the airstaff (voicetracking from KSEQ) said farewell to its Bakersfield listeners via Instagram in advance of the planned changes.
At midnight on September 3, after playing "Blinding Lights" by The Weeknd, KQKZ flipped back to classic hits.
[12] The sound mirrors similar Spanish-English AC stations that have become popular since the launch of WMIA-FM in Miami.