[5] The schedule on KNZR-AM-FM features one local talk show heard in late mornings, hosted by Terry Maxwell, a former Bakersfield City Council member and restaurateur.

In 1996, the station switched to a Regional Mexican format as KRME, when it was owned by Spanish-language broadcaster Eduardo Caballero.

In 2014, Buckley Broadcasting sold its California stations, including KNZR-AM-FM, to Alpha Media of Portland, Oregon.

[10] Alpha Media Chairman Larry Wilson said, "The Buckley clusters in California will be a great addition to the West Coast footprint.

On January 18, 2018, Midday host Jaz McKay was told that due to budgetary concerns he would be replaced the next week with Sean Hannity in the noon to 3pm slot which he had occupied for 14 years.

McKay claimed the large number of Spanish language radio stations in Bakersfield made it increasingly difficult for English speaking announcers to find employment.

[13] On the same day, it was also reported that McKay’s fellow conservative talk show host Inga Barks was, for unspecified reasons, no longer associated with the station.