[3] KQQK has an effective radiated power (ERP) of 90,000 watts broadcasting from a tower at 565 meters (1,853 feet) in height above average terrain (HAAT).
The power, height and location allow KQQK to cover the Golden Triangle of Texas (Beaumont-Port Arthur-Orange) as well as part of the Greater Houston radio market.
[5] It was originally on 107.7 MHz, powered at only 5,000 watts, as the FM simulcast to "K-Jet" 1380 KJET (now licensed to Shenandoah and targeting Houston as KRCM).
Even though "108" was not an actual part of the licensed band (channel 300/107.9 MHz is the highest allocation allowed by law), most stations of the time period rounded up their setting to the next full number as it appeared on the older analog radio dials.
In 1986, the Federal Communications Commission (FCC) granted KWIC a significant upgrade to Class C1 status at the maximum 100,000 watts from the original Fannett site.
On January 17, 1992, KWIC and sister station KKFH were forced off the air due to the financial problems of owner Modern World Media, whose principal shareholder was former Texas Governor Mark White.
Instead of an entire format though, KXTJ aired only one song from each genre, such as the Spin Doctors' "Two Princes" and Garth Brooks' "Low Places".
In 1995, the owners of KQQK, El Dorado Communications, outright purchased KXTJ, resulting in the two Tejano stations simulcasting the same programming.
At this point, 101.7 changed partners to simulcast its AM sister station 850 KEYH Houston, playing Classic Regional Mexican music and formatted "La Ranchera".