It was owned by local radio personality Fred White and KXTV engineer Bob Stofan, doing business as the Audiolab Company.

[5] In 1961, the station moved its studios and transmitter to a site on Rosebud Lane, increasing power from 6,400 to 64,000 watts.

[6] That December, a judge ordered the station to return $16,000 worth of equipment to the Collins Radio Company after not making monthly payments on its purchase.

[12] In 1975, Atlantic States Industries, owners of popular Top 40 station KROY 1240 AM, acquired KEZS.

Management believed the separate KROI designation confused advertisers used to the more familiar KROY call letters.

[15] The rapid rise of KZAP after its 1978 sale to Western Cities Broadcasting gave KROY-FM a powerful rock competitor.

[21] Ratings surged from a 2.2 to a 5.9 in 1987, coming close to beating KSFM (102.5 FM), which had led the market overall prior to the creation of 97 KROY.

[23] On November 12, 1990, KROY became KSEG, flipping from CHR to classic rock; the first song under the new format was "Fly Like an Eagle" by the Steve Miller Band.

[28] In 1993, Great American Broadcasting acquired rock outlet KRXQ (93.7 FM), which targeted a younger audience.