KSLG is branded as K-Slug, which refers to the banana slugs native to the region.

Its parent company is Lost Coast Communications, Inc. with sister stations KHUM, KLGE and KWPT.

[2] KSLG-FM launched on May 1, 2001, three years after Lost Coast Communications secured the license from the FCC.

[3] In 2013 the station shifted from playing a mix of current and dated Modern rock to mostly new Independent music and Alternative with a majority of the playlist only dating back a few years.

The station uses their website, Facebook and Twitter and Instagram as tools to connect with listeners in the Humboldt County area.