KJEE (92.9 FM) is a commercial radio station that is licensed to Montecito, California and broadcasts to the Santa Barbara area.
[2] Initially, owner James Evans stunted with a variety of formats by playing a different artist each day, eventually choosing to satisfy the unmet demand for alternative rock in the Santa Barbara radio market.
During its first few months in operation, KJEE aired with few commercials and did no formal marketing, instead building its audience by appearing at selected local events and through word of mouth.
In the Spring 1994 Arbitron ratings report, the first one in which the station appears, KJEE earned a share of 5.6 in the 12+ group in the market and ranked number one among adults 18–34.
Programming director/marketing director Heather Luke made all on-air announcements; assistant PD/assistant MD Deanne Saffran reported on local traffic, answered the station's phones, and voiced commercials.