KFRR (104.1 FM) is a commercial radio station licensed to Woodlake, California, and broadcasting to the Fresno metropolitan area.

It airs an alternative rock format and is owned by John Ostlund and Fat Dawgs Broadcasting, LLC.

[4] The original call sign was KFCL, as Fresno's first commercial classical music station.

The station would call out for a numbered card, and if those listeners phoned in within 10 minutes, they'd receive a cash prize.

KFRR was the first alternative station in Fresno after KKDJ "105.9 The Edge" ended its modern rock sound.

KFRR played much of the New Wave 1980s hits (labeled as "Retro-Flashbacks"), as well as current and recent modern rock titles.

Shortly afterwards, the competition increased again when 96.7 KALZ debuted as "Alice 102.7" to go up against KVSR as a modern adult contemporary station.

[citation needed] The Bob & Tom Show was mostly heard on classic rock station, aimed at middle aged listeners.

Meanwhile, The Bob & Tom Show was moved to classic rock sister station 95.7 KJFX, where it continues to be heard.

[citation needed] In August 1999, KFRR made some noticeable changes to the playlist, adopting a harder-edged rock style.

Carolla's show was offered in syndication to mostly West Coast rock and hot talk stations.

An online and telephone poll was conducted by KFRR to determine what would be played on the station on weekday mornings replacing Carolla.

On Tuesday, November 25, 2014, KFRR and sister stations KJFX and KJZN were purchased by One Putt from Wilks Broadcasting for $6.6 million.