KVOP is licensed to serve the community of Plainview, Texas, United States, but as of May 2024 it is silent.

1590 AM KDAV in Lubbock began simulcasting 1090 KVOP when "The Hub" branding was launched.

Some of the talkshows previously airing 1090, like Rush Limbaugh, Lynn Wooley and Dave Ramsey, were moved to 1400 KREW.

The new weekday lineup launched in late-August 2015 included: 12a-5a Red Eye Radio (WBAP/Westwood One), 5a-8a VSA Ag Network, 8a-11a Glenn Beck, 11a-2p Dennis Prager, 2p-5p Michael Medved, 5p-8p Hugh Hewitt, 8p-10p Eric Metaxas.

In May 2018, KVOP made a filing with the FCC to go silent due to a failure of its transmitter.