The station is owned by Rodney Amonett, through licensee WesTex Telco, LLC, and originates from studios in northeast Abilene and a transmitter on the city's south side.

On December 30, 1947, the Federal Communications Commission (FCC) granted a construction permit to the Citizens Broadcasting Company for a new 250-watt radio station in Abilene.

Citizens got the nod because it had more local residents in its composition and because one Abilene Broadcasting shareholder, Gene Cagle, was involved with the Texas State Network, affiliated with KRBC, then the city's only station.

[11] By February 1968, however, Gose had experienced financial reverses and declared bankruptcy, seeking permission to sell off his radio holdings, the KWKC stations and KNTO-FM in Wichita Falls.

[12] An offer for the AM station only was made by Ben Barnes, then the Texas Speaker of the House, alongside state representative Ralph Wayne and two Austin broadcasters.

[28][29] KYYD switched to talk in 1998[30] and reclaimed its traditional KWKC call letters the next year, seeking to appeal to the audience that once had grown up with the station.

[32] In 2022, Canfin Enterprises reached a deal to sell its Abilene radio cluster to WesTex Telco, LLC, owner of KTJK (101.7 FM), for $350,000.