After leaving Microsoft she founded Englobe (now Geogrify) as a consulting firm engaged in content culturalization and strategy, primarily for the video game industry.

[4] She assisted with Microsoft's virtual earth technology and Encarta World Atlas project.

[5] In the Microsoft Studios, Edwards implemented a geopolitical quality review process which was used to evaluate PC and Xbox titles.

[6][7] Through Englobe, Edwards was involved on games such as Dragon Age II and Star Wars: The Old Republic.

[9] In December 2012, she was appointed as the executive director of the International Game Developers Association after Gordon Bellamy moved on from the position.