She works on a global scale to develop programs and services which target malaria, child survival, HIV/AIDS, gender equality, reproductive health, and non-communicable disease.
She is the co-founder of Maverick Collective, together with Mette-Marit, Crown Princess of Norway and Melinda French Gates, The Body Agency, and YouthAIDS and Five & Alive, subsidiaries of Population Services International (PSI), where she served as Senior Vice President.
[1] Her work then took her to Romania where she created this country's first HIV/AIDS prevention marketing campaign that, Roberts said, "increased condom use by 100 percent in the first year".
On holiday in South Africa she became aware of the scale of mortality being caused by AIDS in the country and realised that the work and strategies she had put in place in her Romanian campaign could be applied to the rest of the world.
[2] Kate Roberts founded The Body Agency in 2020 to revolutionise access to female health products, services and education eliminating all shame and taboos.