Kaymu's online shopping operations in Pakistan were led by Adam Dawood[11] as country manager from August 2014 to January 2016 followed by Ali Zain Sheikh [12] till March 2017.

The idea behind the founding of Kaymu in Pakistan was to facilitate online buying and selling through a single platform.

[1] At the time of Kaymu's launch in Pakistan, OLX was already operating in the country as an online classifieds website.

The idea of a managed online marketplace that would be providing seller rating and facilitating buyers via cash on delivery[13] received good response from the local community.

[21] An apparent drawback Kaymu faces is the inability to gauge the quality of products listed by the sellers.