He is also the co-author of the book Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.

[2] Pho frequently writes about the benefits of physicians using social media as a way to help patients locate reliable information about healthcare[3] and to communicate issues with medicine to the public and among colleagues.

[1] Pho received criticism for posting an article about a surgeon whose supervisor intentionally harmed a patient during vascular surgery in order to provide a teaching opportunity.

[1] Pho has appeared as a keynote speaker and panel member for the Massachusetts Medical Society, The New England Journal of Medicine, Texas Medical Association, BlogWorld, New Media Expo,[10] the Association of Staff Physician Recruiters,[11] The Pri Med South Annual Conference,[12] The American Orthopaedic Association,[13] Pain Week,[14] the WSMA 2016 Annual Meeting,[15] Planetree International Conference on Patient-Centered Care,[16] and the College of American Pathologists Pathologists' Meeting[17] Pho is on USA Today's board of contributors.

[19][20][21] In 2013, Pho published Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.

The list is determined based on a survey of all practicing physicians in the state of New Hampshire, asking them which doctor they would choose to provide medical care to a friend or a loved one.