It is situated on both banks of Chkherimela [ka] river in a narrow and deep gorge, 280-400m above the sea level.

This area, referred to as "the giant's hole"[citation needed] serves as a minor tourist attraction.

[1] Additionally, there are tombs on a mountain nearby from the 14th to 11th centuries BCE, as well as the ruins of a Christian church.

There are three secondary schools in the region, one seminary, two kindergartens, a hospital, a polyclinic, a library, a musical school, a theatre, a court, a post office, a museum of regional studies, two factories (furniture and industrial manufacturing), and communication departments.

As in much of Imereti, production of wine (and derived drinks) is a notable sector of the economy; the cognacs Ubisa and Nunisi are produced there on spring water.