Kimkins is an online diet program created by Heidi Diaz under the pseudonym 'Kimmer' that became famous in 2007 in the magazine Woman's World.
The program became embroiled in controversy when it was found that its founder was morbidly obese and had provided some false testimonials on her website.
[1] The program gained popularity when Woman's World published a feature on the diet and its creator 'Kim Drake' in their June 12, 2007 issue.
[2] It also was revealed that the post-weight loss photos were taken from a mail-order bride website rather than actually representing someone who actually had undertaken the diet.
People who failed to lose weight were quickly blamed for not adhering to the diet strictly enough.