Founded in December 1988, it is focused mainly on developing, manufacturing and selling large-and-medium-sized coaches and light vans.

[1] On 29 January 2025, Northern Irish bus manufacturer Wrightbus entered in collaboration with King Long under the 'Rightech' sub-brand, launching the 6 metres (20 ft) Rightech RB6 and 9 metres (30 ft) RB9 low-floor single-deck battery electric buses in both left- and right-hand drive configurations for both the United Kingdom and European bus markets.

[2] The King Long facilities cover a total area of 200,000 square meters with over 1800 employees, of whom 400 are technical engineers, and 30 are postgraduates, who play a key role in different sections such as R&D, IT, production management, quality control, finance, sales and after-sales services.

King Long currently offers 5 series of products, which are subdivided into 50-plus categories, covering various buses and coaches (6-13m), for the tourism, passenger transport and city bus market.

The company's products are sold in overseas markets including Australia, Costa Rica, Chile, Bulgaria, Singapore, Philippines, Saudi Arabia, Israel, Iraq, Syria,[3] Cyprus, Lebanon, Malta,[4] the United States, the United Kingdom,[5] Argentina, Barbados, Hong Kong, Hungary, Italy, Macau, Taiwan, Thailand, India, Malaysia, Indonesia, North Korea, Mexico, Sri Lanka and Pakistan.