João Boff opened the original shop in Seattle's University District in 1998; since then, the business has evolved and expanded to ten locations, operating in Washington and Oregon.

[5] The menu has included: açaí bowls;[1] coxinha (shredded chicken croquette); pão de queijo (gluten-free cheese bread made with tapioca flour)[6] and other pastries;[7] brigadeiros; and coffee drinks and smoothies.

[5][8] Açaí bowls are served with banana, granola, and other berries; varieties include the Traditional, the Energy Blast (strawberry, peanuts, and honey), the Super Hero (spinach, vanilla protein, and soy milk), the Tropical (coconut water, dried pineapple and mango), and the Festa (chocolate sprinkles, coconut, and condensed milk).

[5] Brazil-born João Boff opened the original Kitanda as a convenience store in Seattle's University District in 1998 named Sendex.

[5][11] Boff's stepdaughter Erica Bueno joined the family business in 2009, after relocating from Brazil to the United States.