After the return of the already trained young people, the first coffee shop was opened in Moscow on September 29, 1999.

The company has opened its coffee shops in Moscow, St. Petersburg, Novosibirsk, Yekaterinburg, Kazan and Kiev in Ukraine.

Due to financial problems, negotiations began in early 2014 on the sale of part of the coffee chain to the main competitor of the company "Shokoladnitsa", but by the end of summer 2014 it became known about the complete sale of the chain, including franchised coffee shops.

In summer of 2013, Ukrainian branch of the chain was accused of anti-Ukrainian sentiment and а disdain for visitors.

campaign conducted several flash mobs[4] and protests[5] in many of the network's coffee shops in Kyiv.