Krackel is a chocolate bar with crisped rice pieces made by The Hershey Company and first introduced on September 14, 1938.

[2] Introduced in 1938,[1] Krackel used to have almonds in its formula, until peanuts were then added in the recipe in 1939, but both the almonds and peanuts were removed in 1941[3] to be replaced with the new crisped rice balls that measure about 2 mm in diameter.

The full-sized 4.5-ounce Krackel chocolate bar reintroduced in 2014[4] contained roughly the same ingredients.

The product's packaging can be identified by its distinctive red background, white lettering, and yellow fine print.

[7] In 2014, as part of a company-wide sustainability program, Krackel wrappers, as well as the other Hershey chocolate miniatures, underwent a makeover said to save an estimated 270,000 pounds of paper per year or an estimated 1,950 trees annually.