Although the shops have a wider range of products than liquor stores, their main business is the sale of prepackaged alcoholic beverages.

[3] In the early 1990s, Sergei Studennikov founded SPS, a holding company engaged in the distribution of alcohol and tobacco.

[5] The retailer operates in the ultra-convenience format (convenience stores with a narrow assortment) and is the largest player in this segment with a market share of 43%.

In 2015, Red&White took seventh place in the ranking of fastest growing companies in Russia, based on financial results for the period from 2011 to 2014.

[14] In October 2021, Mercury Retail Holding PLC, the owner of "Red&White", submitted for an IPO at Moscow Exchange.

[16] Meanwhile, on November, 25th, "Mercury Retail" confirmed to be absolutely ready for IPO, still waiting for favourable environment on the market.

At the end of 2022, the turnover of Mercury Retail Group (manages the "Red&White" and "Bristol" chains) amounted to 993 billion rubles.

According to Forbes estimates, the net profit of the Mercury Retail Holding group at the end of 2022 exceeded 48 billion rubles.

[18][19][20] In 2023, the "Red&White" chain opened more than 3.5 thousand new stores in 76 regions of the country, three warehouses and one office in Novosibirsk.

The format and strategy of Mercury Retail Holding turned out to be profitable and successful for scaling and development.

Such data was provided by the INFOLine working group, which completed updating the TOP-200 Largest FMCG Retail Chains of Russia database.

According to Kommersant, about 44% of beer imports in 2023 were provided by "Red&White", "Bristol" and X5 Group (Pyaterochka, Perekrestok).