Virendra Arora KriArj Entertainment was an Indian motion picture production company founded by Prerna Arora.

The first film under this banner was the 2016 period drama film Rustom, starring Akshay Kumar and Ileana D'Cruz.

It was followed by the comedy drama's Toilet: Ek Prem Katha (2017), Pad Man (2018) and the horror film Pari (2018).

[1][2] The name of the company is an amalgamation of Krishna and Arjuna, a reference to their spiritual dialog in the Bhagavad Gita.

Abhishek Sharma There were some controversies surrounding the company's involvement in the productions of Parmanu: The Story of Pokhran, Batti Gul Meter Chalu, Fanney Khan, and Kedarnath, but not much information about these controversies were publicly available.