The premium brand (and the one sold in the greatest volumes outside France) is Kronenbourg 1664, a 4.6% abv pale lager.

Geronimus Hatt, who obtained his Master Brewer's certificate in 1649, started up the Canon Brewery in the Place du Corbeau in Strasbourg.

However, the frequent flooding of the River Ill compelled in 1850 a move to the higher terrain of Cronenbourg, an area of Strasbourg.

In 1953, Kronenbourg was sold in the UK for the first time in honour of[citation needed] the coronation of Queen Elizabeth II.

In 1970, the brewer was acquired by Boussois-Souchon-Neuvesel (BSN), a glass-making conglomerate, which added Evian to its list of mergers in the same year.