Krymnash

'Crimea [is] ours') is a Russian-language neologism and Internet meme that arose in popularity in Russia at the beginning of the Russo-Ukrainian War to celebrate the Russian annexation of Crimea.

Originally used as a patriotic slogan by nationalistic Russians, it subsequently spread in Ukraine as a mocking Internet meme.

[1][2] According to scholar Mikhail Suslov, "'Krymnash' arose as a serious meme as an attempt at describing reality" in 2014 to promote the idea that Crimea must become part of Russia.

Galina Sklyarevskaya, the head of a computer lexicography department at St. Petersburg University, says that this kind of hashtag-like spelling of slogans is influenced by Twitter.

[3] An ironical anagram "Krymnash"->"Namkrysh" («Крым наш» -> «Нам крыш») was variously used by Russian dissidents.