[1] However, Eric Nakamura of Giant Robot indicated that he had only a single meeting with the group in 2011, after which his name was applied to promotional materials for the project.

In an interview with Forbes, Rehn described the organisation: "We're a public nonprofit with more than half of our space dedicated to exhibitions.

While our day-to-day existence does have a rotating artist residency at its core, we'll also be having regular exhibitions where anyone can come and play/experience new game experiences.

Adventure Time creator Pendleton Ward released a short animation to spread awareness of the project.

[7][8] Backers received access to Experimental Game Pack 01, a collection of titles that for the most part had been developed for the purpose of promoting the project.

[15] The organization ceased operation entirely in 2018, with Nakamura blaming financial mismanagement and approximately a third of the money being taken as salary by the founders.