LIFT is a South African airline, which currently operates domestic routes from O. R. Tambo International Airport, Johannesburg using a fleet of Airbus A320 aircraft, operated by Global Airways.

[1] LIFT was established in October 2020 and commenced operations on December 10, 2020.

LIFT is a joint venture between former Comair CEO Gidon Novick, former Uber executive Jonathan Ayache, and Global Airways,[citation needed] a South African-based ACMI specialist that operates Airbus A320 & A340 aircraft.

Other founder investors include entrepreneurs Rael Levitt[4] and Alon Apteker.

[6][7][8] LIFT Airline was selected after being submitted by eight contestants, who agreed to share the main prize of free flights for a year.