La Luz de Jesus Gallery was established in 1986 in Los Angeles, California by entrepreneur and art collector Billy Shire.
The original gallery was located in a bright pink building on Melrose Avenue, upstairs from Shire's retail store Soap Plant / Wacko.
The early years of La Luz de Jesus gallery, before its relocation to Hollywood Boulevard, coincide with the Golden Age of Lowbrow.
La Luz de Jesus Gallery provides both an exhibition space and a support structure to Lowbrow and pop surrealist artists.
In addition to regular solo and two-person shows, the gallery also hosts a variety of group shows, including a much-anticipated annual group exhibition entitled "Everything But the Kitschen Sync" which introduces relatively unknown and emerging artists at the beginning of their careers.