Villajoyosa (Spanish: [biʎaxoˈʝosa]), in Valencian: La Vila Joiosa ([la ˈvila dʒoˈjoza]), meaning "The Joyful Town", and officially Villajoyosa / La Vila Joiosa,[3] is a coastal town and municipality in the south of the Valencian Community, Spain, by the Mediterranean Sea.

It is the historic and administrative capital of Marina Baixa county, and is located in the province of Alicante.

[4] It is the historic and administrative capital of the comarca of Marina Baixa and is located 32 km from the city of Alicante, in the coastal area known as Costa Blanca (White Coast).

One of the most popular tourist attractions is its Gothic Catholic church of the Assumption, with a Baroque altar piece.

Currently, this festivity commemorates a boat landing from the Berber pirates that was repelled by the population of the town.