The Land of Lost Content was a museum in Craven Arms, Shropshire, that collected everyday objects such as toys, magazines and packaging.
[7] Objects in the museum included a variety of Chad Valley toys, bluebirds taken from the gates of the Blue Bird Toffee factory,[3][8] tickets from the first National Lottery in 1994 and a Sinclair C5.
[5] The museum was run without any funding or sponsorship and relied on word of mouth to build a reputation for its collections and displays.
[8] Though many items were mass-produced with no perceived value when collected by the museum, they have since acquired significance as they are attached to visitors' personal memories and a view to how people used to live.
These include a 50th anniversary commemoration of the Festival of Britain in 2011, supplying 1930s posters to the Black Country Living Museum and furnishing a flat with contemporary objects in Balfron Tower as part of a National Trust display of Brutalist architecture in 2014.