[4] Walter Landor intended to "...concentrate on designing everyday products that would make life more pleasant and more beautiful.

"[8] As Landor's reputation grew, the company's client list expanded to encompass airlines, financial institutions, government agencies, hospitality services and technology firms.

[5] From the 1960s to the 1980s, Landor established its headquarters on board the renovated ferryboat Klamath, moored in San Francisco Bay.

[1] Although Landor's business eventually outgrew the ferryboat and moved to larger offices on land, the Klamath has remained its corporate symbol.

[16] The Breakaway Brands list is based on data culled from the proprietary BrandAsset Valuator and is regularly cited in business publications including Fortune magazine and Forbes.