[9] The existence of the internet and websites has therefore transformed branding:[10] the internet has transformed interaction between brands and customers; and websites facilitate online marketing and sales, as well as collecting comprehensive data on customers.
[12] According to Mabbly CEO, Hank Ostholthoff, digital branding is facilitated by multiple channels.
As an advertiser, one's core objective is to find channels that result in maximum two-way communication and a better overall return-of-investment for the brand.
[4] There are multiple online marketing channels available, namely:[13] As social media platforms have been established and have evolved over the last couple of decades, digital branding has become personal.
Individuals have taken to social media to brand and market themselves in building their personal and professional lives.