The festival was held in the Larmer Tree Gardens, a Victorian pleasure ground created by landowner Augustus Pitt Rivers.

[citation needed] The setting has lawns and gardens, dotted with Indian pavilions and Roman temples, with free-roaming peacocks and macaws, which also featured in much of the festival's branding.

[3][4] The festival organisers tried to minimise its environmental impact, by such measures as recycling as much as possible and insisting on the use of biodegradable trays and wooden cutlery by the catering outlets at the event.

The festival predominately featured acoustic folk, indie-rock, jazz, country-folk, world music, reggae, roots and blues, plus the Late Night Larmer programme which included DJs and disco beats.

[7] The festival offered a number of boutique camping options from traditional Gypsy-style caravans to well-furnished Bell Tents.