The bureau's collection, including historic film footage and more than 7 million photographs, is stored in a vault at the Las Vegas Convention Center.
For example, bureau photographers would typically snap images of tourists enjoying themselves at Las Vegas resorts, and then send the photos to the visitors' local newspaper for publication.
[3][7] Although the bureau sought to convey a family image of Las Vegas, it also relied on an excess of cheesecake photos featuring young women.
[3][13][14] Singer Frank Sinatra and the Rat Pack were frequent subjects of photographs and video footage shot by the bureau.
Frogley would regularly travel to Los Angeles, hoping to convince local writers to publish more positive stories of Las Vegas.
The bureau also provided assistance to visiting reporters, giving them tours of the city while persuading resorts to offer them free rooms and meals.
The popular photo was taken by chief photographer Don English, and it helped to propel Las Vegas' tourism industry.
[9][18][19] Frank Wright, curator for the Nevada State Museum in Las Vegas, said, "It's one of those icon photographs; something catchy that captured American imaginations".
[18] Another popular photo, also by English, involved Sands showgirl Lee Merlin dressed in cotton which resembled a miniature mushroom cloud.
[18][24] By the end of the decade, Las Vegas had become well known among the general public, and the bureau gradually shifted to become a liaison, working with hotel publicists and travel writers.