[3] In April 2010, a new company was formed called Laurie Mansfield Associates, presenting a combination of both theatrical production and talent representation.
[4] He co-produced the Olivier Award-winning musical Jolson in London's West End then Toronto.
In October 1999, he was the lead producer on Great Balls of Fire, the Jerry Lee Lewis story, at the Cambridge Theatre.
The pair went on to co-produce many successful touring musicals including West End hit Dreamboats and Petticoats and its sequel Dreamboats and Miniskirts; Save the Last Dance for Me; Laughter in the Rain: The Neil Sedaka Story; and Cilla The Musical, based on the early life of Cilla Black, written by the award-winning Jeff Pope.
[5] Through the RVC, he is closely involved with The Royal Variety Show, the proceeds of which support the charity's work.