theChive is a popular men's content and commerce destination and operates native iOS and Android apps.
The family turned theChive into a success with a series of viral hoaxes that were reported by the mainstream media as true.
The expression originated during World War II with Keep Calm and Carry On propaganda, but was morphed into a modern pop culture reference revolving around the Chive.
[10][11] Tapiture was spun out and in September 2012, John Ellis was hired as CEO to raise funds and build the business.
[15] Resig spun off Atmosphere.TV, a U.S.-based streaming platform made exclusively for businesses, from Chive Media Group in 2019.