Let's Dance (radio)

Sponsored by the National Biscuit Company (initially to promote their new Ritz Crackers), it aired for three full hours in any given Time zone, starting at 10:30pm on the East Coast.

This late-night time slot gave the program a much larger audience on the West Coast when heard earlier in the evening.

It was a turning point for Goodman, who had more than 70 Fletcher Henderson swing arrangements by the time Let's Dance went off the air May 25, 1935.

Despite its popularity, the program abruptly ended due to a labor dispute involving Nabisco employees, with the company temporarily discontinuing all of their sponsored radio shows as a result.

George Spink, writing in the Chicago Sun-Times, described the crucial role of Let's Dance in launching Goodman as the "King of Swing":