[2] Looking to compete with the similar Hi Ho cracker made by their competitor Sunshine Biscuits, they tasked an employee, Sydney Stern, to create a name and a marketing plan.
Stern chose the name 'Ritz', which appealed to individuals enduring the privations of the Great Depression by offering them "a bite of the good life".
The seven holes punched into each cracker aren't just for aesthetics; they allow steam to escape during baking, preventing air pockets and ensuring a uniform and consistent texture, without becoming overly crispy or flaky.
[5] A cartoon drawing of a box of Ritz Crackers can be seen in Mickey's Surprise Party (1939), an animated theatrical advertisement/cartoon short produced by Walt Disney Productions for Nabisco.
[6] Ritz Crackers varieties include Original, Peanut Butter, Roasted Vegetable, Honey Wheat, Garlic Butter, Bacon, Reduced Fat, Hint of Salt, Whole Wheat, Everything and Ritz Fresh Stacks.