Keith Valentine Graham[2] (born 24 June 1958), better known as Levi Roots, is a Jamaican-British businessman and celebrity chef currently residing in Daventry, Northamptonshire who first came to prominence on the fourth series of the British TV show Dragons' Den successfully pitching his Reggae Reggae Sauce product.

[6] Music Roots has performed with James Brown and Maxi Priest and was nominated for a Best Reggae Act MOBO award in 1998.

[7] He was a friend of Bob Marley when he resided in the UK and performed "Happy Birthday Mr. President" for Nelson Mandela in 1996 on his trip to Brixton.

He later took the sauce to a food trade show, where he was spotted by a BBC producer who approached him to appear on Dragons' Den.

After being accused of stealing the recipe from a former friend and business partner, he said that he invented it himself and that the claimed family history was a marketing ploy.

To coincide with the release of his recipe book, Roots appeared on the 3 June 2008 episode of BBC's Ready Steady Cook as a celebrity.

Roots had a television cooking show, Caribbean Food Made Easy, on BBC2, with a book of the same name published in August 2009.

[16] The show followed Roots as he travelled the UK and Jamaica demonstrating easy ways to cook Caribbean food at home.

[21] Roots became Patron of RIFT Social Enterprise in May 2024, a not-for-profit organisation which supports people with convictions and the long/term unemployed into self-employment.