He is known for his roles in the TV drama Eternal Moment (1998) and in two CCTV television adaptations of Louis Cha's wuxia novels, as Linghu Chong in Laughing in the Wind (2000) and as Guo Jing in The Legend of the Condor Heroes (2003).
Li gained fame for his role in TV series Eternal Moment (1998), which established him as a romantic leading man.
After the film Eternal Moment (2011), a sequel to his breakout TV series of the same name, he announced his retirement from acting, but occasionally appeared in variety and reality shows.
Li's investments cover film and television production, travel, publishing, catering, IT industry, real estate, etc.
After becoming an actor, Li had relationships with host Ke Lan, model Qu Ying, and actress Zhou Xun, respectively, before he married singer Faye Wong in 2005.