Lil-lets

Lil-lets is a brand providing feminine hygiene products that operates principally in the UK, Ireland and South Africa.

Since 2000, the company has restructured through two management buyouts (MBO) to become a business crossing all sectors of the feminine hygiene market, including tampons, sanitary napkins, pantyliners and intimate care.

In 1958, Southalls was acquired by Smith & Nephew (S&N) and incorporated into their Sanitary Protection Division, alongside Arthur Berton Ltd, another S&N acquisition.

Solutions, a range of intimate care products is also launched, featuring wipes, a cleansing mousse and a heat soother patch to warm the tummy to help with period pain.

In 2008, Lil-lets launched a compact applicator range in direct competition to the market leader Tampax, followed in 2009 by a video advertising campaign that showed the key difference between the two brands.